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The 10X Rule · Hardcover Edition

Bigger goals demand bigger action.

Put The 10X Rule in your hands—we cover the cost of the book; you cover $7.97 U.S. shipping.

Watch why Grant wants this book in your hands
Hardcover edition of The 10X Rule by Grant Cardone
★★★★★

“The 10X Rule isn’t just another motivational book—it’s a wake-up call.”

Karitne P. · Verified Buyer · Hardcover
Hardcover $0 Shipping $7.97

Only available in the United States.

Current Grant Cardone store reviews

Real readers. Real reactions.

Exact excerpts from current official Grant Cardone store reviews across hardcover, MP3, and eBook formats.

★★★★★
“The 10X Rule isn’t just another motivational book—it’s a wake-up call.”
Karitne P.
Verified Buyer · Hardcover
★★★★★
“Fantastic! Read by Grant Cardone himself! Loved it! 10X!!!”
Steve S.
Verified Buyer · MP3
★★★★★
“I love Grant's 10X Rule book so much, I introduced him and his concepts to my team.”
Wendy R.
Verified Buyer · eBook
★★★★★
“Grant Cardone 24 hours a day in my pocket!”
Paul N.
Verified Buyer · MP3
★★★★★
“I listen to the audio in its entirety, and thought it was one of the best books that I've read or listened to.”
Michael B.
Verified Buyer · MP3
★★★★★
“My overall has been great and it's very convenient to have this book read to me while driving long distances!”
DeAndre D.
Verified Buyer · MP3
★★★★★
“I recommend this book to my close friends and business associates, almost every day”
Dan C.
Verified Buyer · Hardcover
★★★★★
“Really enjoyed it. I am listening to it for a second time!”
Ramon J.
Verified Buyer · MP3
★★★★★
“I’m absolutely in love with this book!!”
Liz S.
Verified Buyer · Hardcover
★★★★★
“I listen each chapter two times and I do all exercise as a kid at school. I love it. Very helpful.”
Samuele B.
Verified Buyer · MP3
★★★★★
“This book was an easy and fantastic read.”
Robert M.
Verified Buyer · Hardcover
★★★★★
“It is one of the best book for entrepreneurs. I also got the audible version.”
Nino A.
Verified Buyer · MP3
★★★★★
“Lots of valuable tips and tricks about money, time and actions.”
Pawel B.
Verified Buyer · MP3
★★★★★
“excellent read on how to work at a 10x level thank you”
Frank C.
Verified Buyer · Hardcover
★★★★★
“Useful and really interesting to listened to. You have the feeling of attending the live Cardone training. Thanks for it”
Manuel P.
Verified Buyer · MP3
★★★★★
“Great content like all books from Uncle G! Everyone should read it!!”
Jan M.
Verified Buyer · eBook
★★★★★
“I love this book so much and think it is so important. I have bought it for my team and my kids!”
Ben H.
Verified Buyer · Hardcover
★★★★★
“Realy a lot of new insights!”
Andreas T.
Verified Buyer · MP3
★★★★★
“this is a great piece of literature”
Joe P.
Verified Buyer · Hardcover
★★★★★
“This book is super informative and inspiring. You have a way of cutting thru the BS and telling it straight.”
Crystal G.
Verified Buyer · Hardcover
★★★★★
“I was surprised at how well thought out this book was as a read.”
Mitchell F.
Verified Buyer · MP3
★★★★★
“This book has been a great read. It is very easy to understand and incorporate into the daily life.”
Jeremy
Verified Buyer · Hardcover
★★★★
“Absolutely great, and worth every penny - will hear it again to get it under the skin.”
Andreas
Verified Buyer · MP3
★★★★★
“Great book, I really like the fact that Grant speak from his his heart. Thank you Grant.”
Van N.
Verified Buyer · Hardcover
★★★★★
“the best book i have read. love it 10x”
Benjamin F.
Verified Buyer · MP3
★★★★★
“Sharing at an event I’m holding as a prize”
Anonymous
Verified Buyer · Hardcover
★★★★★
“super great audio book, it’s becoming my book in my phone/car to store all good info’s in my mind. Keep it up Mr.Cardone”
Surendly M.
Verified Buyer · MP3
★★★★★
“The most powerful book and idea that I ever read”
Neora Z.
Verified Buyer · MP3
★★★★★
“Amazing book! Brings a good perspective in how to think and helps build more of a powerful character.”
Zach A.
Verified Buyer · MP3
★★★★★
“This has been one of the most inspiring bodies of work I've ever read or heard.”
Justin R.
Verified Buyer · MP3
★★★★★
“Greatest self-development book I ever read!!”
Edward R.
Verified Buyer · Hardcover
★★★★★
“This book is a MUST HAVE!!”
Sequita B.
Verified Buyer · Hardcover
★★★★★
“I enjoyed the book, and it's motivated me to get going with some updated goals. Thankful.”
Sean M.
Verified Buyer · MP3
★★★★★
“I wanted to purchase the actual book to read it so I could put sticky notes and digest it word for word.”
Benjamin B.
Verified Buyer · Hardcover
★★★★★
“This book is an absolute must read for any business person or entrepreneur.”
Kristi L.
Verified Buyer · Hardcover
★★★★★
“Awesome book”
Diego r.
Verified Buyer · Hardcover
★★★★★
“Got this book wasn't sure on it read it was an awesome book. So I bought another one and gave it to a friend”
Britian C.
Verified Buyer · Hardcover
★★★★★
“It has a lot of great information on how to use the 10x rule in business and in many other aspects of life.”
Curtis c.
Verified Buyer · Hardcover
★★★★★
“This book is profound and exacting.”
Linda H.
Verified Buyer · Hardcover
★★★★★
“Thanks for this great book. I’m very happy and think that anyonncan pick up some great pointer”
Brenden R.
Verified Buyer · MP3
★★★★★
“I believe this book is all about how you perceive the world! There's a few golden nuggets in it”
Anthony G.
Verified Buyer · MP3
★★★★★
“Love your work GC. Yet another good read toward greatness!”
Brad B.
Verified Buyer · Hardcover
★★★★★
“Everyone should read-hear this!!!”
Georgios S.
Verified Buyer · MP3
★★★★★
“Great book and exceeded my expectations!”
Jason G.
Verified Buyer · MP3
★★★★★
“Just Amazing. Read it no second thoughts !!”
Theodosis D.
Verified Buyer · Hardcover
★★★★★
“The audio is excellent, same as the other audio that I purchased.”
Yaron G.
Verified Buyer · MP3
★★★★★
“Love the way GC explain the basics of success just the way they are.”
Monica G.
Verified Buyer · MP3
★★★★★
“This book has given me a new perspective, encouragement, and hope.”
Indra T.
Verified Buyer · Hardcover
★★★★★
“Just finished the 10X Rule, it is awesome read! Grant is very sensible & the material is relevant to every aspect of life.”
Carlos R.
Verified Buyer · Hardcover
★★★★★
“The 10X Rule is a great book! I even buy copies of the book in mp3 for my friends.”
Bhanu V.
Verified Buyer · MP3

Ready to read it for yourself?

Get the hardcover · $7.97 U.S. shipping

Inside the book

What will you get from The 10X Rule?

A practical framework for setting bigger targets, taking more action, expanding instead of contracting, and turning the ideas into execution. Here is the book in four clear parts.

Hardcover edition of The 10X Rule by Grant Cardone
Part 1 · Chapters 1–6

Think bigger.

Understand the 10X Rule, define what success means to you, and take responsibility for moving toward it.

Part 2 · Chapters 7–10

Act bigger.

Learn the four degrees of action, why average effort falls short, and how 10X goals change the work required.

Part 3 · Chapters 11–18

Expand.

Reframe obsession, commitment, fear, time, and criticism as signals to keep moving instead of contracting.

Part 4 · Chapters 19–23

Execute.

Apply the ideas to customers, visibility, excuses, traits associated with success, and getting started.

View all 23 chapter titlesThe complete table of contents

Part 1 · Chapters 1–6

  1. What Is the 10X Rule?
  2. Why the 10X Rule Is Vital
  3. What Is Success?
  4. Success Is Your Duty
  5. There Is No Shortage of Success
  6. Assume Control for Everything

Part 2 · Chapters 7–10

  1. Four Degrees of Action
  2. Average Is a Failing Formula
  3. 10X Goals
  4. Competition Is for Sissies

Part 3 · Chapters 11–18

  1. Breaking Out of the Middle Class
  2. Obsession Isn’t a Disease; It’s a Gift
  3. Go “All In” and Overcommit
  4. Expand—Never Contract
  5. Burn the Place Down
  6. Fear Is the Great Indicator
  7. The Myth of Time Management
  8. Criticism Is a Sign of Success

Part 4 · Chapters 19–23

  1. Customer Satisfaction Is the Wrong Target
  2. Omnipresence
  3. Excuses
  4. Successful or Unsuccessful?
  5. Getting Started with 10X

Ready to put the complete 10X framework in your hands?

Get the hardcover · $7.97 U.S. shipping
Grant Cardone wearing a black 10X polo in a modern office

Meet the author

Who isGrant Cardone?

Grant Cardone is an American entrepreneur, real estate investor, business educator, and international speaker. He is the founder and CEO of Cardone Training Technologies and Cardone Capital, a real estate investment firm, and the founder of the 10X Movement and 10X Growth Conference.

For more than three decades, his work has spanned sales training, business consulting, entrepreneurship, and real estate. Through his companies, training programs, conferences, and media, he works with individuals, sales teams, and organizations focused on improving sales performance, growing businesses, and pursuing larger goals.

Discover the ideas behind Grant’s 10X Movement.

Selected appearances

Grant Cardone in the media.

Select media logos including CNBC, The New York Times, ABC, CNN, Fox, and Steve Harvey

Straight answers

What you need to know before you order.

How much will I pay for the hardcover order?

The hardcover book is $0. You cover $7.97 in shipping for U.S. orders.

Is this offer available outside the United States?

No. This hardcover offer is currently available only in the United States.

Do the audiobook and eBook come with the hardcover?

They are an optional $17 add-on. If selected, you receive immediate digital access while waiting for the hardcover to ship.

How will I know when my book ships?

You’ll receive an order-confirmation email and shipping information when your book ships.

How can I reach the office?

Call 310-777-0255, Monday–Friday, 9:00 a.m.–6:00 p.m. Eastern.

The next move is yours

Get The 10X Rule. Put it to work.

We cover the book. You cover $7.97 U.S. shipping.

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Only available in the United States.

Grant Cardone

At Cardone Enterprises we believe that success is the result of hard work, education and persistence. Examples given should not be considered typical and there is never a guarantee of results. Information provided is educational in nature and is not legal or financial advice. By using this website or any related materials you agree to take full responsibility for your own results, or lack thereof. Our team is here to support you, but you should always do your own due diligence before making any investment or taking any risk. Success is your duty, obligation and responsibility.

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